Exploring the future of 'Behaviour Change' in landmark new book

Issue date: 25 February 2016

Front cover - Beyond Behaviour Change

Book launch – 4 March 2016, 12-14.00, Frenchay Campus, Room 3B067. Free lunch but registration required.

The new book 'Beyond behaviour change: Key issues, interdisciplinary approaches and future directions' will be launched on 4 March 2016, introduced by Donna Whitehead, Pro-Vice Chancellor and Executive Dean of Bristol Business School.

The book, edited by Dr Fiona Spotswood from The Centre for the Study of Behaviour Change and Influence at the University of the West of England (UWE Bristol), is one of the first to bring together insights from leading academics and thinkers in 'behaviour change' across a range of disciplines including public health, transport, marketing and the environment.

Dr Fiona Spotswood, discussing Beyond Behaviour Change in a recent blog post, said, “Sadly, wicked problems like obesity and climate change aren't going anywhere fast. As such, 'behaviour change' has become a buzzword in academia and amongst policy makers. Research councils fund it, academics research it and policy makers do it. But like all topics of social scrutiny, 'behaviour change' is evolving.”

“….The heart of this book is interdisciplinarity. There is no silver bullet and approaches to behaviour change will be most effective if they are combined - this has become the mantra of good practice. What is interesting for me is the way theory can help reconceptualise a wicked problem and unravel it to a point where interdisciplinarity interventions can be implemented.”

“…This book offers a chance to explore the future of behaviour change in the context of its past. It is clear to me that the future cannot contain a continued focus on downstream interventions basely solely on individualism. However this call for paradigm shift and holistic thinking by no means represents a conclusion reached by all the book's contributors, and in fact the tensions between some of the chapters are an intriguing part of the story. The intention is not to force cohesion but to facilitate progress by providing a space for the consideration of diverse ideas, and most of all to encourage movement within the discourse.”

The book was inspired by a current three year ESRC-funded seminar series, led by Dr Spotswood, entitled 'Behaviour Change: Past, Present and Future'. The series of nine seminars has brought together top national commentators, researchers, practitioners and policy makers to explore the future of 'behaviour change' for key societal issues: obesity, alcohol, sustainable behaviours, corporate behaviour change, mobility, civic engagement and privacy/security. For more information visit the ESRC seminar series website.

At the launch, Dr Spotswood will address the future for 'behaviour change', followed by presentations from contributing authors including Dr Tim Chatterton (government advisor on behaviour change) and Esther Trenchard-Mabere (Associate Director of Public Health, London Borough of Tower Hamlets).

Dr Fiona Spotswood is a senior lecturer in marketing at UWE Bristol and is a commentator on behaviour change and researcher of the negative impact of marketing on society. For Dr Spotswood's blog entry in full, visit: http://www.fionaspotswood.uk/blog

Book launch – 4th March 2016, 12-14.00, Frenchay Campus, Room 3B067. To reserve your place e-mail csbci@uwe.ac.uk. Attendance is free, but places are limited.

Books will be available to purchase at this event at the introductory offer of £15.00. For more information visit the Policy Press Website

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