UWE Bristol students get animated at the BBC Food and Farming Awards 2014

Issue date: 01 May 2014

Food personality of the year

1 May, St George's, Bristol

Talented student animators from UWE Bristol will unveil their animation shorts to an audience of over 500 people at this year's 2014 BBC Food and Farming Awards (1 May) marking the start of Bristol's ground breaking city-wide food event -Bristol Food Connections (1-11 May)

The team of undergraduate animators pitched their ideas to BBC producers back in March and were chosen ahead of five other groups on the course to produce the Idents for all ten award categories at this year's awards.

In their brief, year two BA(Hons) Animation students Luke Taylor, Niall Mahon, Dan Hallam, Steph Cave and Jack Telford were inspired by the traditions and culture of the food and farming communities. They have used pixilation, a stop motion technique, involving using people as puppets to bring their ideas to life.

Luke Taylor explains, “We are using a pair of hands doing different activities to translate the narrative behind each award. For the 'Best Initiative in British Food award' - we have a hand picking up a 3D burger off a printer and using simple effective props such as a pair of gardening gloves to introduce the 'Outstanding Farmer of the Year' category.

“It's been an excellent experience working on this project with the BBC. I was well chuffed when we found out we'd got it; it was totally unexpected, as we were up against stiff competition from the other groups.

“We're really pleased with how the Idents have come together, it's taken about a day to produce each short and we're definitely making the most of this opportunity to put the skills we've developed in class into practice.

“As a course, it's amazing to do something that you truly love. We're attending the Awards and can't wait to see our how our work is received especially as Peter Lord from Aardman Animations will be there.”

Rachel Mills, Associate Head: Design at UWE Bristol set up this collaboration with BBC Food producer Dan Saladino. She adds, “Working with the BBC gives our students the opportunity to work with real life briefs and clients. It gives them an insight into industry practice and helps them gain confidence in delivering to professional standards. The Food and Farming brief is fun and students are enjoying the challenge.”

Sheila Dillon and Valentine Warner will present the 14th, annual, BBC Food and Farming Awards, featuring Richard Corrigan, Raymond Blanc, Paul Hollywood and Countryfile's Adam Henson.

Chefs, food writers and drinks experts will announce the winners in ten different categories, from Best Street Food to the Best Food Market. The event is the climax of a six month search for the best of British food and drink which took the team of expert judges into every region of the UK.

Find out more about studying at UWE Bristol: Animation

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