Golden Olympic trade opportunities for Bristol businesses

Issue date: 21 June 2012

UWE Olympic Torchbearers

Businesses in the South West are urged to make the most of golden Olympic opportunities for trade, with the London 2012 Games giving an estimated £21 billion boost to the British economy.

UK Trade and Investment (UKTI) South West, in partnership with the RELAYS Project, is running a series of events in Plymouth, Bristol and Gloucester in July, for companies to learn about trade opportunities with sub-Saharan nations keen to do business with the UK.

Ghana, Kenya and Malawi are all coming to the South West for training camps prior to the London 2012 Games, so now is the time for companies to take advantage of the Olympic legacy and the international business opportunities available with these rising countries.

UWE Bristol, which hosts the RELAYS project, is a member of the Bristol Kenya partnership, and will be providing training camp facilities to the Kenyan team in the lead-up to the games. Kenya will be the focus of the event to be held at the Holiday Inn, Bristol on Monday 9 July.

The other two events in the region are on 5 July in Plymouth, with a focus on Ghana, and on 10 July in Gloucester, concentrating on Malawi.

Each event will provide businesses in the region with an insight into the trade opportunities with these countries, so that they can:

· Understand the trade opportunities for UK businesses trading with the emerging Sub-Saharan African regions.
· Find out about the county partnerships set up to create long-lasting, mutually beneficial relationships to create a legacy that delivers value to the people and communities of the UK and Africa.
· Learn about the business organisations that focus on developing business and public sector partnerships, as well as promoting the South West as a location for business, visitors and investors to the local region.

The programme will include keynote speakers who will advise on the support available to businesses looking to benefit from this valuable legacy and to develop business with these emerging markets.

UKTI South West regional director Russell Jones said,

“One of the key aims of UKTI is to help firms emulate the success of Australian companies which, following the Sydney Olympics, were successful in winning business across the world supplying other major international sports events.

“The sub-Saharan continent is a key emerging market, with healthy economic growth. There are a great deal of business development possibilities, particularly in agribusiness, infrastructure and tourism.”

Kim Chang, London 2012 business lead for the South West, who is hosted by UWE, added,

“There is a wealth of business opportunities arising from the London 2012 Games, and it's not too late for businesses in the region to take advantage of these international enterprise prospects. I urge any organisation thinking about expanding into this promising market to attend and find out what opportunities are available.”

The events have been organised in conjunction with UWE Bristol, Plymouth Ghana Link, Bristol Kenya Partnership, Sport Malawi and a host of other partners including Kourage Athletics, Foot Anstey, Smith and Williamson and Local Enterprise Partnerships.

So far, more than £12 million of Olympic Park contracts have been won by around 60 businesses in the South West. Bristol-based civil and structural engineering firm, Fenton Holloway, has designed the shell membrane and steel frame of the 11,000 square-metre Olympic Basketball Arena – the biggest temporary structure of its kind in the world.

To find out more or to book a place email or visit


Editor's notes


For more information on UKTI and other initiatives relating to the London 2012 Games, including the British Business Club, the South West Business Pavilion and CompeteFor, visit

RELAYS Project

RELAYS (Regional Educational Legacy in Arts and Youth Sport) is the Legacy Trust UK programme for the South West. It is an innovative and ambitious project delivered through universities and cultural organisations in the south west of England. It aims to inspire young people and their communities to participate in, create and promote cultural and sporting activities; engaging the region with the London 2012 Games and creating a lasting legacy beyond 2012. RELAYS focuses on three main areas of engagement – sport, culture and business. It is funded by Legacy Trust UK, an independent charity set up to help build a lasting cultural and sporting legacy from the 2012 Olympic Games and HEFCE (The Higher Education Funding Council for England).

The British Business Club

The British Business Club is a partnership between UK Trade & Investment, London & Partners, the London Business Network and BIS, on behalf of the UK-wide London 2012 Business network.

Membership of the British Business Club is free. You can join, wherever you are based in the world to take advantage of an environment supporting and encouraging business networking during the Games. For more information and to join, Twitter: @britbizclub


As well as a variety of initiatives and events supported by UKTI, local companies can visit - a free service that enables businesses to compete for contract opportunities linked to the London 2012 Games.

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