UWE fashion student wins Chevrolet design prize

Issue date: 29 June 2011

Fashion student Lucy Lambert from the University of the West of England has come first in the national rounds of the Chevrolet international art and design competition. Lucy will receive the 1200 euro award for her 'retro' evening wear design at a prize-giving during the Moving Motor Show at Goodwood's Festival of Speed on 30 June.

Lucy said, “My fashion brief was to research into the 1910s, when the first Chevrolet car was created. I studied the fashionable evening wear women wore then and noticed a lot of chiffons and layering which I translated into my design. I wanted to create a modern, sexy yet classy design.

“I am delighted to have come first in the national round and win the top prize of 1,200 euros. I am currently making my design which will be sent to Portugal to be judged in the international round which takes place in July. If I come first in that round I could win another 1,200 euros plus a unique behind-the-scenes experience in fashion. The international award ceremony has taken place in Berlin and Paris before so I am looking forward to finding out where it will be held this year!”

Zoe Lavender of Chevrolet comments, “This year's 'Young? Creative? Chevrolet!' has been the toughest year to date. With so many inspiring and imaginative entries submitted, it was a close call but the judges were impressed with Lucy's entry as her design best depicted the meeting of old and new – perfectly celebrating our centennial anniversary. We're looking forward to the next leg of the competition and wish Lucy all the luck for the European chapter.”

Fashion Design programme leader Adrian Grandon said, “It is excellent that Lucy has come first in this national competition. Her work is commercial yet with an innovative flair which the judges have recognised. She represents a continuation of the high standards the Fashion course at UWE expects of its students. She has shown great creativity and industry to get this far and we wish her every success in the coming round of judging.”

Chevrolet's art and design competition aims to encourage freedom of expression and creativity across its five strands, Fashion, Music, Photography, Video and Visual Arts. There were different briefs for the various strands. This year, as Chevrolet celebrates its centenary, the fashion brief was to go back in time for inspiration, and reinvent the styles of the 1910s for today. According to the competition website, the organisers are “looking for a timeless classic that our photographic model can wear at a motor show – a style that works today, yet evokes a bygone time.”

The European winners in all disciplines will be invited to attend the international ceremony. Previous awards ceremonies took place in Paris, Turin and Berlin.

First, second and third prizes will be decided at an international level by a jury of recognised artists in the respective disciplines, design experts, media professionals and senior Chevrolet officers.

For more information on the competition visit http://www.youngcreativechevrolet.eu/works/winners/discipline/2011

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