UWE student joins Aston Martin junior racing team

Issue date: 07 December 2010

Student James Appleby from the University of the West of England has just been announced as a member of the new official Aston Martin Racing Junior Team - Generation AMR.

The announcement was made at the annual Aston Martin Racing awards dinner, held at Gaydon in Oxfordshire, Aston Martin's headquarters. According to Aston Martin Racing, the team will focus on young driver development, and was born from the joining of two family teams that competed against each other in the inaugural Aston Martin GT4 Challenge of Great Britain.

James, who is in the third year of a degree in Motorsport Engineering at UWE, said, “This is a great honour as I have only been motor racing for two years. Fellow junior team member Anthony Scragg and I were at the front of the field during 2010, racing wheel to wheel all season.”

An exploratory race in the British GT Championship showed their potential as a pairing, which led to them teaming up for the final round of the GT4 Challenge of Great Britain, at which they scored an emphatic win after dominating the competition all weekend. For 2011, they will form a permanent partnership, racing together in the latest evolution of the Aston Martin GT4 race car, prepared and run by David Appleby Engineering, James' father's company.

The Generation AMR team is based near Tiverton in Devon and will compete in the 2011 GT4 European Cup. The team will focus on developing James' and Anthony's talents with the aim of progressing to the FIA GT3 Championship in 2012. Generation AMR's programme will include performance mentoring, media training, technical analysis skills and fitness coaching to ensure that the drivers' preparation is second to none, with results to match.

David Appleby, Team Principal Generation AMR said, “We are honoured to have been nominated as the Official Aston Martin Racing Junior Team and will be ensuring that we provide the perfect environment for these talented young drivers to perform to their very best. Our long-term relationship with the V8 Vantage car in both rally and race forms,means we have a deeper understanding of the car's capabilities than our competitors. Given the new evolution of the car for 2011, we firmly believe that we can continue Aston Martin Racing's success in Europe and raise the standard even higher against the best that Europe can bring to the grid.”

Neil Larsen, Motorsport Engineering programme leader at UWE said, “We are delighted that James has been picked for the Aston Martin Racing Junior Team – it is giving him hands-on experience which is highly relevant to his course.”

Tony Schulp, Commercial Director at Aston Martin Racing said, “Racing is a fundamental part of Aston Martin's heritage. We remain committed to developing race-winning cars as well as supporting and encouraging the next generation of racing drivers. Aston Martin Racing has appointed Generation AMR to represent the brand at a junior level in the GT4 category in which they will no doubt offer a professional and structured programme to aspiring talents.”

FFI: Jane Kelly or Mary Price, Press Officers


Tel: 0117 32 82208

E-mail: Jane.Kelly@uwe.ac.ukor Mary.Price@uwe.ac.uk

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