Bristol Distinguished Address: Susanna Dinnage, Global President, Animal Planet

This event has now passed.

Date: 07 March 2018
Venue: Bristol Business School building, North Entrance, Frenchay Campus, Filton Road, Bristol, BS34 8QZ
Time: View below

The power of purpose-driven brands in a world of infinite choice

Susanna Dinnage, Global President of Animal Planet, will deliver a lecture as part of the Bristol Distinguished Address Series entitled 'The power of purpose-driven brands in a world of infinite choice.'

Consumers are in control and they are making ever-more-sophisticated choices about how they spend their time and their money. In a digital world, their demands and expectations have never been higher with infinite options being available at the flick of a remote or click of a screen. They decide which brands they want to engage with, when and how.

In her talk, Susanna will give her perspective on the importance of brand purpose in the world of content and how Discovery is adapting its business to thrive in the digital age.

Discuss this event on Twitter using the hashtag #BristolLectures.


  • 18:00 - Registration and refreshments
  • 18:30 - Lecture
  • 19:30 - Networking

About Susanna

Susanna Dinnage is Global President of Animal Planet, a flagship Discovery brand focused on the animal kingdom and natural world.

She is responsible for accelerating the growth of Animal Planet across all screens through an ambitious content strategy and clear brand purpose. She manages a global team based in the US and London.

Susanna Dinnage was previously President of Discovery Networks UK and Ireland and Chief Content Officer, International. In her UK role she was responsible for the management and strategic direction of Discovery's 14 UK brands including Discovery Channel, Eurosport, TLC, Quest, Quest Red. She also led the International Content Group, Discovery's London based production and development department.

Prior to joining Discovery in January 2009, Susanna held a series of senior roles spanning over 10 years at Channel Five where she worked on the launch of the channel and its digital extensions.

Susanna started her career at MTV Networks where she specialised in audience insight and worked on the launch of a number of MTV and VH1 channels.

She is on the board of All3media, the Discovery and Liberty Global joint owned group of 26 production and distribution companies, Chair of the Commercial Broadcasters Association (COBA) and an executive member of the Discovery Women's Network.

About the Bristol Distinguished Address Series

The Bristol Distinguished Address Series provides a unique opportunity to hear about the challenges, issues and decisions being made at the highest level of strategic leadership. The series is delivered by the Bristol Business School in partnership with ACCA, Bristol City Council, Bristol Junior Chamber, Bristol Law Society, Bristol Post, Business West, CBI, CIPD, CMI, FSB, IoD, ICAEW and the West of England Combined Authority.


We will aim to make all addresses available as a podcast one week after the lecture, subject to approval of the speaker and no technical difficulties with the recording. Podcasts can be viewed on our previous address archive.

Media queries

Please email the Media Relations office at, if you would like to request a media seat or have a media query about this event.


If you are planning to attend this event and have any access requirements or would like details on venue accessibility, please email the Events Team at or contact us +44 (0)117 32 84517

UWE Bristol aims to ensure, as much as possible, that all our public events are fully accessible. Early notice of access requirements is much appreciated.

Cost: Free
Contact: Strategic Communications and Engagement
Telephone: +44 (0)117 32 84517

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