Digital media agency 'Potential Difference' finds a new home

Issue date: 06 February 2006

Potential Difference logo A leading regional digital new media agency, Potential Difference has outgrown its first home in UWE's business incubators and moved to bigger premises. UWE's e-media incubator, based in the Watershed in Central Bristol, offers the chance to start or grow a business in a prime city-centre location.

Potential Difference was launched in 2002 by Andy Franks and developed its design-led services and products to the point of launching its own bespoke Fuse Content Management system (Fuse CMS) and Fuse Ecommerce solution in 2005.

Fuse CMS enables clients to update and manage their own website content in a brand- consistent and efficient manner, giving them full control of their website. Fuse Ecommerce, which has been built within the Fuse CMS, allows clients to update any content on their site and provide them with a platform to sell their products and services online.

Potential Difference has relocated to central new offices across the water at 57 Prince Street. It provides complete digital solutions - from web design to search, viral marketing and DVD production - to a wide range of companies including IT specialists, business consultants, financial services, national TV and media groups. The agency also has several partnerships with leading design and advertising agencies throughout the UK.

During 2005 Potential Difference worked with such names as Alexander Associates Group, Utility Networks, Licorice Film, Freedom Social Care Recruitment and Carter and Carter plc.

Among Potential Difference's partners are recruitment and advertising agencies such as TMP, Barkers and Iris. They give access to projects for organisations such as Lloyds TSB, Unilever, Remploy, GCHQ, National Trust, Birmingham Midshires and Southampton Solent University.

Justin Ballantine, Joint Creative Director of Barkers, said:

“Having worked with Potential Difference on a number of new media projects, from new business presentations to interactive CD ROMs, I'm constantly impressed by their creative flair and the sheer depth and breadth of their technical know-how. Professional to the end, the digital wiseguys at Potential Difference are a real pleasure to work with.”

The expansion from a one-man start-up company to one of the leading digital agencies of the South West is testament to an unrivalled location, expertise and cutting edge design.

According to Andy Franks, director of Potential Difference:

“The UWE incubator has provided Potential Difference with a great opportunity to develop and expand our creative and technical services. Over the past two years the company has grown from a single desk into a thriving business employing a team of sales gurus, project managers, designers and developers. As our team has grown we've been able to enhance our digital proposition whilst our location in the UWE e-media office in the Watershed has given us a central base within the South West from which to communicate our expertise.”

Potential Difference is now based at Harbour View, 57 Prince Street, where there is space to accelerate the growth of the company.
Watch this space…


Editor's notes

• UWE's Business Incubators offer the chance to start or grow a business in prime locations in Bristol's city-centre. They combine high-tech, affordable, managed office space, with tailored business support and invaluable networking opportunities in a vibrant business community. For more information visit

• Visit the Potential Difference website at or contact

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