UWE Masters' programme wins Language Award for Export

Issue date: 31 January 2006

Gyles Brandreth, Dr Helmut Daller and Isabella Moore Dr Helmut Daller (HLSS) was announced winner of The Language Award for Export, at The International Business Awards 2005. Isabella Moore, Director, CILT, the National Centre of Languages - sponsor of the prize - presented the award to Dr Daller, who is the award leader for the masters' in European Business course provided by Bristol UWE. This is the fourth time that this masters' programme has won this prestigious award.

The MA in European Business is jointly taught and supervised by tutors from the Bristol Business School and the Faculty of Humanities, Languages and Social Sciences, but the fact that the course is located in the last-mentioned is an indication of the centrality of intercultural communication in the course.

One of the highlights of the course is a real-life consultancy exercise carried out by the students on behalf of companies looking to export to or from continental Europe. The benefits of the course are two-fold, the students gain experience and expertise in a global context and businesses are able to make use of the students' language and research skills. The consultancy projects have enabled local enterprises to uncover market and sector opportunities that had previously been off-limits or unknown to them due to linguistic failings and students have been taken on overseas missions acting as interpreters and as the instigators of greater market penetration.

The Language Award for Export is open to companies or training organisations, which in the opinion of the judges have developed the most successful language and/or cultural strategies. The International Business Awards organised by Export Times and UK Trade & Investment are part of a unique initiative celebrating, recognising and rewarding excellence amongst UK exporters. The awards are open to all companies from small niche market operators to large corporate players – whose drive, initiative and expertise have allowed them to succeed in the global marketplace.

The judging panel consisted of: Russell Flanders, Chairman and Editor of Export Times; Gerard Lakmaker, International Marketing Consultant; Hugh Bailey, Director of the British Exporters Association; Andy Nemes, Chairman of the Institute of Export; Allyson Stewart-Allen, Director of International Marketing Partners; David Stevens of Cooke Optics Limited; Maria McCaffery, International Business Advisory Panel - UKTI; Richard White, CBI's International Competitiveness Directorate; Janet Tibble, Editor of Overseas Trade Magazine.

For more details about the MA European Business, please visit: www.uwe.ac.uk/hlss/llas/ma_eb_index.shtml

Pictured are from left to right Gyles Brandreth, Dr Helmut Daller and Isabelle Moore.

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