Design Student wins prize for recycling trolley design

Issue date: 13 October 2005


Design student wins prize for recycling trolley design

Rob Goode, a Creative Product Design student from the University of the West of England, has been awarded first prize from the Design Council ‘Inside Track’ placement scheme for an innovative range of domestic recycling trolleys. Tod Burton, Programme leader on the BSc Creative Product Design said, “This is the first time that UWE has entered the scheme so it is a fantastic validation that the sort of design skills and understanding that we are providing to our students are closely in line to those that the Design Council feel future designers will need.”

The scheme teams up design and business students with the aim of promoting business awareness in design students and visa-versa. The judges felt that although fraught with difficulties the issue of domestic recycling is an important one for the future of Britain and were pleased that the students had tackled it. They awarded them first place in this national competition, in particular highlighting the professional manner in which they had conducted the design audit and presentation.

Rob Goode from UWE worked with Sarah Levenson a business student from the University of Exeter on a placement with Clares a trolley manufacturer based in Wells, Somerset. The students performed a design audit and made recommendations based on manufacturing and marketing issues and then developed their product range.

The prize winning design is a range of products to fit into recycling boxes aimed at helping to make recycling more attractive. The range includes a mobility trolley incorporating stylish materials used successfully in modern kitchen design incorporating stainless steel and chrome.

Commenting on his inspiration Rob said, “One of the inspirations for the design is the Brabantia rubbish bin. The trolleys encase the plastic recycling ‘black boxes’ supplied by local councils so that the box sits in the trolley and is therefore hidden from view. The aesthetics of the box are therefore much more stylish and the rationale is that if people have an attractive recycling trolley in their kitchen then they might be encouraged to recycle more household rubbish.”

Rob has spent eight weeks on placement with ‘Clares’, who currently supply about 45% of UK supermarkets and airports. Rob continues, “It has been fantastic to get the chance to work with such a successful company and to be involved in extending their product range. I have enormously enjoyed working with a real company having a tangible challenge to get my teeth into. Clares have decided to broaden their product range and the prototype for my design will be ready soon.”

Alan Bromley, General Manager, from Clares praised the students by saying, “Working with placement students in this way is good for us as it gives us the chance to access high added value at a relatively low cost and to look at new market segments. The students were both very professional and kept working at their idea until they got it right. They sourced expertise and we encouraged them to talk to our customers as getting to understand what is needed is critical to the success of any kind of manufacturing. I’m sure their grasping a clear understanding of customers needs helped them remain focused and enabled them to develop a new product that would work. This resulted in their good idea.”

Ends

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