New masters course attracts time poor professionals

Issue date: 23 September 2005

Issue date: 23/09/05

A new MA in Marketing at Bristol Business School (BBS) has been designed to cater for time-poor marketing professionals with an interest in advancing their careers.

Flexible enough to fit around demanding work and family commitments, the Masters course only requires students to attend classes at the Business School at University West of England (UWE), four times a year, for four-day blocks of intensive workshops.

The course at BBS has been launched in response to the call from would-be students for more courses that allow for the time constraints of modern society. It is already proving extremely popular as an option for those already in marketing positions and are therefore not able to take a full year out to study.

The move highlights the recent growth in ‘convenience education’ as higher education institutions throughout the UK begin to adapt their teaching delivery strategies to move with the times.

Ray McDowell, Head of the School of Marketing at BBS, said: “As a modern institution of higher education it is essential that we respond to the reality of modern life and offer courses which are accessible to all.

“The response from students has proved that for a number of years, educational institutions have been excluding an important section of applicants for their courses – many of whom are of an excellent calibre and will add further value to the course by virtue of their own practical experience.”

The taught elements of the course, totalling 16 teaching days per year, are designed to be complemented by a proportion of self-directed study which is supported by university resources, including on-line study materials, hand books, case studies, specialist reports and journals available through the University’s extensive library.

The course starts in January 2006 and runs for two consecutive years.
For further details on the course contact the Business School on 0117 328 3607.


Media contact: Suzy Barnes, JBP Public Relations T: 0117 907 3400 E:

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