BBS appoints new Director of Marketing Communications

Issue date: 09 September 2005


Issue date: 08/09/05

Bristol Business School, part of the University of the West of England, has appointed Keith Burton as its Director of Marketing Communications. A new position at the School, Burton has been tasked with developing, and effectively implementing, the marketing and communication strategies that will enable Bristol Business School to enhance its position as one of the leading schools of business, management and accounting in the UK.

Burton joined Bristol Business School as a Senior Marketing Lecturer in May 2004, after more than twenty years working at a senior level in the marketing and communications industry. His experience is vast. He has worked for a variety of companies and held a number of senior roles including Regional Director for Europe at Harveys of Bristol, Director of an integrated communications agency, and Vice President, Marketing for Allied Domecq’s, brandies and fortified wine brands. He will continue to lecture at the School alongside his new role.

Burton’s extensive experience and commercial expertise will enable him to help the School communicate even more effectively with its stakeholders. “As one of the leading business schools in the country, Bristol Business School justly takes pride in its total commitment to excellence in both undergraduate and postgraduate teaching, as well as its extensive links with local and international business. It provides students with a wide and exciting choice of dynamic, current and practically-orientated business courses and it’s a great place to work and study. Arguably though, BBS' external communications has been too modest about the outstanding quality of its all-round offer,” says Burton. “We are keen to adopt a more customer-focused approach in our communications and as a result I will be reviewing all our branding and marketing material, including the Bristol Business School website which is becoming an increasingly significant communications link to our various target audiences both in the UK and abroad.” Keith took up the position as Director of Marketing Communications on 1 September 2005. Ends Editors Notes: About Bristol Business School Bristol Business School is one of the leading schools of business, management and accounting in the UK. It is home to a lively and dynamic academic community of more than 3,000 students and 150 staff. The school prides itself on its dedication to excellence in both undergraduate and postgraduate teaching, and it has extensive industrial and professional affiliations. Over 84% of Business School academics are research active and many provide consultancy expertise to a wide variety of corporations and institutions, vital activities which support and enrich staff and students alike. Bristol Business School - Officially Excellent In recent years, Bristol Business School, like other business schools in the UK, has been rigorously assessed for the quality of its teaching and learning. It has emerged from each of these assessments with very positive endorsements. The Higher Education Council for England rated Bristol Business School as "Excellent" in 2000. This top rating was reconfirmed following a detailed inspection by the Quality Assurance Agency (QAA) which awarded the School 23 points out of a maximum of 24, an extremely good result. During December 2001 the Government published the results of its Research Assessment Exercise (RAE) which evaluated the quality of research in UK universities. Bristol Business School's results demonstrate significant progress over the previous five year period; on a scale of 1 to 5 Business and Management scored a creditable 3A whilst Accounting and Finance scored an excellent 5, one of very few in the country. Bristol Business School is regularly reported in newspaper league tables as being amongst the top UK Business Schools in the country, and has been ranked within the top ten by papers such as the Times, Telegraph, Guardian and Times Higher Education Supplement.

For further information, please contact Chris Lawrance, Suzy Barnes or Becky Feltham on (0117) 9073400.

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