UWE graduate wins £20,000 prize at London Fashion Week

Issue date: 09 June 2005

Issue date: 09/06/05

Jessica Noy, a fashion student from the University of the West of England, has won a coveted £20,000 prize for ‘best individual collection’ at Graduate Fashion Week in London. Graduate Fashion Week was launched in 1991 as a forum for the very best of degree-level Graduate fashion design talent in the UK. Forty of the country’s leading fashion and textile BA courses exhibited in Graduate Fashion Week 2005 which was held in London in June 2005.

Jessica is over the moon, “I really wasn’t prepared for this – I’m shocked, surprised and flattered to have impressed the judges. I thought the standard of work by other students was amazing and I really didn’t think I’d win this prize. I think the judges liked the fresh approach in my designs. I have always designed for myself – my work is street wear all of the clothes are very wearable and I’m happy wearing all my work. I like working in Denim and I’d love to go to Holland and work for a company like G Star. I’m half Dutch so I’d like to go there and learn the language and develop my work using Denim.”

This is the second year running that Jessica has won a prize at Graduate Fashion Week. Last year she won a prize for a bag design which gave her the opportunity to work on placement with accessory designers at River Island. Jessica plans to take up the placement this September.

Her latest collection, shown on the catwalk last night, is based on the blue jeans and white t-shirt look is aimed at men and women. Jessica said, “I really like the idea of sharing your boyfriend or girlfriend’s jeans. My jumpers, t-shirts and tracksuits have all been made from t-shirts. My real strength lies in customising and manipulating already existing clothing. I like to see it as the green launderette … deconstruct to reconstruct! My inspirations for this collection come from a history of denim and icons such as James Dean. I like to heavily accessorise the garments which are aimed at a young market aged 16 to 28. When I graduate I hope to gain some more work experience and then hopefully start a small label of my own – but who knows what the future holds!”

Jessica’s lecturers are delighted for her success. Head of UWE’s Fashion Course, Programme Leader Adrian Grandon said, “For students, Graduate Fashion Week is the showcase of new and emerging talent – it’s competitive, lavish and extremely professional, with major sponsors and industry competing to spot the designers of the future.”

Dean of the Bristol School of Art, Media and Design, Professor Paul Gough, said, “Jessica’s win is obviously down to her sheer hard work but it is also testament to the dedication and inspiring teaching of the lecturers and technical instructors working in the Fashion and Textiles courses. We’re all delighted for Jessica and wish her every success.”


Editor’s notes

Jpeg visual of the winning bag available upon request from the Press Office.

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