Issue date: 13 December 2004

Do you think you could improve on the egg box or the airmail envelope, have you got a better idea for packaging chocolates or light bulbs, or how about reinventing the tetra pack?

The University of the West of England and Hewlett Packard have got together to encourage West Country school children, college and university students and established artists to rethink packaging design.

In a competition entitled ‘Boxing Clever’ entrants are being challenged to think about packaging design and to come up with innovative ideas of their own. All the best designs will be included in a portfolio that will be exhibited in the UK, Europe and America and Hewlett Packard labs in Bristol. Hewlett Packard will donate prizes of digital cameras for the best designs and schools and colleges will also get HP Printers if the school has a winning entrant.

Competition organiser, Carinna Parraman, who is a Senior Research Fellow at UWE, said, “All participants are invited to investigate the same theme: the relationship of image, design and paper engineering. The paper engineering can range from a pop-up book to a printed three-dimensional box or carton. The competition has several categories, lower school entrants will look at envelope design and GCSE, A level students and undergraduate students will consider box design.”

It is still not too late to get involved. Schools wanting to participate need to contact Carinna Parraman on 0117 328 4770 e-mail
Competition winners will be notified in March 2005.


Editor’s notes

Packaging visuals available from the press office.

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