Stadium becomes latest learning environment as sports degree launches

Issue date: 06 March 2017


Students will swap a traditional campus for a state-of-the-art sports stadium when the University of the West of England (UWE Bristol) runs a new degree programme from September.

Undergraduates on the BA (Hons) Sports Business and Entrepreneurship course will study in the unique learning environment of the newly-redeveloped Ashton Gate Stadium, home of Bristol City Football Club and Bristol Rugby.

UWE Bristol has teamed up with Bristol City Community Trust to offer the degree programme, the first of its type in the country. The three-year course is a specialised sports degree for those with a passion for business aiming to develop their knowledge of how to build, grow and sustain a sporting organisation.

It will be based on the principles of the highly successful BA (Hons) Business (Team Entrepreneurship) degree programme, a practise-led course which has been running at UWE Bristol for almost four years. Students will form sports-related companies with their fellow undergraduates and learn through the experience of managing their own ventures.

The initial intake will be 20 students but the number is expected to increase as the programme - the Community Trust's first university-level degree – develops over time.

Fiona Jordan, Associate Dean for External Engagement in Business and Law at UWE Bristol, said: “We know there isn't anything else out there that combines our practical element – building a business from scratch – with learning in a sports environment such as Ashton Gate.

“We believe this innovative programme, jointly developed by the university and the Trust, will have particular appeal to students with an interest in turning their love of sport into a sustainable business but who might not want to study a traditional university programme.

“It will be an exciting experience for our students to learn and develop their skills at Ashton Gate, benefiting from the amazing facilities and opportunities on their doorstep. I am very much looking forward to hearing the ideas young people with a passion for sport produce.”

Of the partnership with UWE Bristol, Bristol City Community Trust's Head of Operations Dan White said: “It is great to have our partnership with UWE Bristol cemented and it is a building block for future education programmes.

“UWE Bristol is a great organisation to be associated with and I hope the partnership will help provide individuals with greater education opportunities throughout the city and beyond.”

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