CAD knowledge key to placement success for Creative Product Design student

Issue date: 22 April 2016


Equipping students in advance with the Computer Aided Design (CAD) skills needed for a year in industry, was a key factor in Creative Product Design student, Justin Ireland successfully securing a placement at the Bristol offices of world-leading Graphic Packaging International.

Justin was taught how to use CAD software in his second year by module lecturer and professional designer, Mike Kinrade who built in his extensive experience of using RHINO CAD software in his own design company to train the students in this specific package desirable to design professionals.

For Steve Gould, Innovation and Development Manager at Graphic Packaging International, it was Justin's strong foundation in Rhino that first caught his eye in his placement application. Justin has gone on to make a real impact on his placement, working on a variety of development projects.

Steve said, ”On receiving Justin's CV, I was immediately impressed by the quality and style of the designs presented and the fact he had obviously a strong skill set within Rhino, a 3D design software package I had been looking to leverage within our Innovation and Design Group.

Justin joined us on a yearlong placement with the primary aim of exploring the potential of Rhino within the structural design environment and working on the interface with our existing 2D and 3D design packages.

"Justin very quickly showed he was a very innovative thinker by presenting his concepts and ideas in a clear and concise manner. He has been involved in development projects with some of the largest global beverage companies and has added real value to those projects. His design skills and his use of the software packages have enhanced our design.”

Justin will complete his placement in the summer returning to UWE Bristol in September with new skills and experiences to stand him in good stead for his final year.

Justin Ireland, said, “Learning Computer Aided Design from Mike Kinrade at UWE showed how useful the Rhino CAD software is, but also where and how it can be used in the design industry. Adding work from this module to my portfolio helped attract the attention of Steve Gould at Graphic Packaging International, giving me a great placement year and the opportunity for full time work once I graduate.”

Module Lecturer, Mike Kinrade MEng who is also the owner of design company, Eson Design, said, “Our main focus within the design department at UWE Bristol is to ensure that our students are taught design and technology skills that prepare them fully for their future careers.

“The Computer Aided Design course taught is based on my personal 18 years' worth of design and manufacturing experience, and utilises the excellent resources at UWE including current 3D design software packages and cutting edge 3D printing technology. The students therefore receive a skill set that ensures they are immediately employable, and an asset to any design organisation.”

For more information on studying Design at UWE Bristol, visit the Department of Architecture and the Built Environment website

Back to top