New brand and identity for UWE Bristol

Issue date: 21 March 2016


New brand

UWE Bristol has a confident new brand and visual identity that will strengthen the University's profile and boost pride in students, staff and alumni.

UWE Bristol has had the same identity since 1992 and has grown to become one of the leading universities in the South West. The new identity ensures UWE Bristol and all the fantastic opportunities and experiences it offers are presented to students and other audiences in a way that resonates with them.

UWE Bristol is an exciting, vibrant and successful institution, and the new identity will reflect this by capturing the excitement and values of the University as well as its strengths and ambition.

Steve West, Vice-Chancellor, said: “We're an ambitious university, with exciting developments underway and in the pipeline, and plenty to shout about, in terms of the quality of our teaching, research and student experience. Our new brand is designed to reflect those things fully and really bring to the fore what people like about working and studying with us.”

The new brand will support the strategic direction of the University and help potential students and audiences gain a clearer understanding of what the University has to offer. The University's ambition, captured in the 2020 strategy, is: “To be a university recognised for the success and impact of our professionally-recognised and practice-oriented programmes; our strong industry networks and connections; our agile ways of working; and our inclusive and global outlook and approach.”

The visual identity features a new font, logo, colour palette and imagery style, alongside a new way of presenting key messages and writing about the University.

The new identity has the flexibility to work across a number of applications and channels, from print to digital and will appeal to diverse audiences from undergraduates to businesses, whilst retaining a cohesive feel.

In the development phase extensive research was carried out amongst prospective students, current students and alumni, teachers, advisers and parents, 1,200 businesses and employers, as well as current staff to gain valuable insight into their perceptions of the University.

Red has been retained as a main UWE Bristol identifier in the logo as this was felt to be synonymous with the institution. A flexible and vibrant palette sits alongside this which means the red in the logo stands out. Consideration has been given to accessibility issues in the design.

Changes will be rolled out across the University over the next 18 months with items being updated in the new style at their natural replacement point, to keep costs to a minimum.

The University worked with local agencies Bray Leino Yucca, Activation and Gibe to develop the project.

For more information about UWE Bristol and its new brand, visit http://www1.uwe.ac.uk/aboutus/ourstory.

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