Issue date: 29 August 2014
Professor Steve West, UWE Vice-Chancellor, was nominated to take part in the Ice Bucket Challenge by the UWE Students Union. Ever game to join in and help a good cause Steve West is pictured here drenching himself with a plastic bin filled with ice cold water. The challenge that is currently going viral on social media is all in a good cause to raise funds for Amyotrophic lateral sclerosis (ALS).
ALS, often referred to as "Lou Gehrig's Disease," is a progressive neurodegenerative disease that affects nerve cells in the brain and the spinal cord. Motor neurons reach from the brain to the spinal cord and from the spinal cord to the muscles throughout the body. The progressive degeneration of the motor neurons in ALS eventually leads to their death. When the motor neurons die, the ability of the brain to initiate and control muscle movement is lost. With voluntary muscle action progressively affected, patients in the later stages of the disease may become totally paralyzed.
Professor West said, “It was freezing so thank you so much to the UWE Students Union for nominating me, but it's all for a good cause so I could hardly refuse!”