Gymivate gets people moving in the right direction

Issue date: 16 May 2014

A gym instructor helps a participant on an exercise bike

UWE Bristol's Centre for Sport opened its doors to its second Gymivate campaign in February. Thanks to £7,200 worth of funding from Sportivate, and with space for 100 participants aged 18-25, Gymivate provided a six week gym membership for just £5 per person.

Aimed at those who did very little physical activity, the goal was to increase long-term participation in exercise. Gymivate members had to attend at least six times in six weeks and were offered three sessions led by a fitness instructor to help make the most of their workout, as well as learn accessible new exercises.

Tamara Getter, Sports Development Officer at the UWE Bristol Centre for Sport, said, “Gymivate was a great success, we quickly filled up all 100 spaces which is fantastic! Many of the participants have now gone on to sign up to our Summer Membership which highlights the ongoing importance of campaigns like Gymivate.”

Participants fed back on their experience, with 74% rating their experience as 'Very Good' and 94% stating they were encouraged to visit the gym on a more regular basis. The survey was conducted anonymously, but the comments left illustrated the feeling of positivity many had towards the programme.

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