UWE Bristol Fashion student is finalist of FAD competition at London Fashion Week

Issue date: 17 February 2014


Hattie Buckwell pinning her design whilst it hangs on a mannequin.

Hattie Buckwell, a final year Fashion student from UWE Bristol, will showcase her work at London Fashion Week (14-18 Feb)as part of a competition organised by the fashion charity Fashion Awareness Direct (FAD).

As one of 16 finalists from 10 universities across the UK, Hattie will present her designs at the exclusive Fashion Scout catwalk show on 18 February.

The winner of the 2014 FAD Competition will be announced at the event.

FAD is a creative charity supporting young people to bridge the gap between education and the fashion industry. The 2014 brief was 'Sensory Design' and asked Fashion students to come up with ideas of what multisensory fashion can be.

As Hattie explains, the brief fitted in perfectly with her course's studio projects. She said, “I chose to concentrate on the sense of touch, focusing on the tactility of different textures of fabric and the haptic feedback from the world around us which is essential in shaping our experiences. My design method was to start from an exploration of innovative textiles and material combinations and allow the consequential samples to grow into full garments and outfits.

“As a mini-collection of two outfits, my focus was on playful pieces which could be mix-and-matched and add some textural interest to a wardrobe.

“My work focuses on sustainable, tactile textiles which showcase craftsmanship and attention to detail. I chose to explore labour-intensive techniques such as hand embroidery and beading, hand painting and linked patchwork pieces. One of the most time-consuming elements of my design was the suede industrial patchwork dress, its modular design was achieved with over 3,000 jumprings. Each piece is cut, hole-punched and assembled completely by hand. Every material is sustainably sourced, and all of the black suede is industrial production offcuts from Mulberry. “

Described by Vogue.com as an “undeniable springboard”, the FAD Competition exists to inspire, support and promote young designers at the earliest stage in their careers.

The outfits will be judged by a panel of industry experts including Jessica Bumpus, Fashion Features Editor at Vogue.co.uk, Geraldine O'Brien, Head of Design Development at Topshop and Professor Clare Johnston, Head Textiles Programme at RCA. Together the judges will select one overall winner and two runners up.

Tracy Fitzgerald, Senior Lecturer in Fashion at UWE Bristol said, “The Fashion staff team are very proud of Hattie's achievement, becoming a finalist in this year's high profile FAD competition. It is Hattie's innovative use of textiles and contemporary take on traditional crafts, combined with her strong fashion aesthetic that has propelled her work in exciting directions. Hattie's hard work and dedication to her studies is a credit to the course making her a great ambassador for UWE Bristol. The staff team are looking forward to the final of the competition and trust that Hattie will be successful.”

Finalists taking part in the FAD Competition compete for coveted works placements, with top designers such as Paul Costelloe, Margaret Howell and Hoss Intropia.

Hattie concludes, “Being a FAD finalist is really exciting, I could see how my aesthetic and ethos fitted in with the sensory design brief and their work in promoting ethical fashion, but getting through to the final was a lovely surprise. It's amazing to have my capsule collection featured on such a prestigious platform as part of London Fashion Week, especially given the inspiring work from previous finalists. It is a great stepping stone between university and industry and I can't wait to get my work out there.”

To see more of Hattie's work visit her website and read her blog for the FAD competition at.

To view images of Hattie's work please visit the UWE Bristol News Flickr pages and to find out more about studying at UWE Bristol see: Fashion.

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