Issue date: 15 March 2013
The Deki and UWE Bristol Tenner Tournament held recently to raise awareness of the Deki charity and to challenge participants to grow a tenner into more funds has been a resounding success raising almost £2,000.
Mini enterprise ideas included crocheting blankets and teddy bears for sale, muffin and truffle selling, Valentine-themed flower arranging, 'celebrity' hugs, a start-up cupcake business and a retro market.
The winner was Business Studies and Marketing student Ryan Liquorish, currently on placement with Panasonic, who designed a cookery book sponsored by his employers.
Ryan set about raising funds firstly by spending his money on car wash materials and set up a charity car wash and valet service that raised £80.
Ryan explains what he did next, “As I am on placement with Panasonic in Bracknell, employer of over 200 staff, I emailed people to see if they would be interested in sending me recipes. I got 30 responses and then liaised with the point of sale people at one of our marketing agencies, who helped me design and print the book at cost price. As the project involved staff at Panasonic the company also sponsored the cookbook to the tune of £100 which helped cover the printing costs.
“I then sold the book to staff for a suggested sum of £5 although many were very generous and donated more. To cap it all the cookery book raised awareness of the charity and in a separate act of goodwill one member of staff decided to donate a microloan to Deki of around £300. I raised £412 altogether. It's been fantastic fun to take part in the tenner challenge and has taught me so much about the power of networking to achieve such a positive outcome for the charity.”
Vashti Seth, Deki founder and Director, set up the charity while she was still a student at UWE Bristol and went on to win the University Biz Idea competition run at the time for innovative and entrepreneurial business start-ups.
Vashti Seth said, “The Tenner Tournament has been a resounding success, as well as raising money for Deki we have raised awareness of our charity amongst UWE students and staff and the competition also attracted some good local media attention.
“It is great that UWE Bristol has continued to support the work we do by collaborating on entrepreneurial initiatives like the Tenner Tournament. I am delighted that we have kept the connection going since I graduated and it has also been good to be in a position to give something back by offering internship opportunities to UWE Bristol students. The Tenner Challenge was run and organised by student Hajira Khushnood, UWE-Deki Partnership Coordinator, who has done a fantastic job.”
Hajira Khushnood, said, “I have really enjoyed managing such an enterprising competition. I have learned so much about putting on a significant event, promoting the charity and getting involved in all the organising. It has been a revelation to me just how much work needs to go into maximising potential funding opportunities.”
Vashti Seth concludes, “This was such a fantastic competition, with the winner making nearly £500 out of his tenner. We plan to run the competition every November. The Tenner Tournament is open to everyone, we already have a number of schools and businesses signed up and we are really looking forward to working with UWE Bristol on this in the future.”
For more information about Deki see the website.