UWE graduate makes Shell Live WIRE's 'Hot 40' entrepreneur's list

Issue date: 25 October 2012


Tom Anderson-Dixon, 25, from Bedminster, Bristol is in the running for £10,000 Young Entrepreneur of the Year prize. Tom who studied Business Enterprise at UWE Bristol has been named on Shell LiveWIRE's annual 'Hot 40' entrepreneur list, a shortlist of the best and most innovative business people under the age of 30 years old in the UK.

Tom fought off competition from hundreds of young entrepreneurs to gain a coveted place on the Hot 40 list for his business Squash Stix. He is now also competing for the chance to win £10,000 and the coveted title of 'Shell LiveWIRE Young Entrepreneur of the Year' later this year.

Tom came up with the idea for Squash Stix whilst on a placement year from UWE with Marks and Spencer. He then completed his final year at UWE whilst developing the business plan for the business venture. Tom made it through to the 'Hot 40' after winning a £1,000 Shell LiveWIRE Grand Ideas Award prize, designed to help aspiring entrepreneurs to get their business ideas off the ground.

Squash Stix are single portion sticks of concentrated juice cordial that are simply torn and poured into water to make a refreshing drink. The company have generated sales within hotels, travel and UWE Bristol. The Young Entrepreneur shortlist will be announced on 24th October. The finalists will undergo a rigorous independent judging process by a panel of eight business experts including Penny Power, Guy Rigby and Saira Khan.

Tom from Squash Stix, said, “I'm very happy to have reached the Top 40 Young Entrepreneurs of the year for 2012. It's a fantastic honour and I hope that the business can continue to see the success that it has to date. My Business Enterprise degree at UWE certainly helped me with the business, due to studying modules such as New Venture Creation, which allowed me to understand the development of the Business Plan and Strategic Management that has allowed me to develop a strong strategy for the business.”

Shell LiveWIRE has been running in the UK since 1982, when it was launched in the Strathclyde region of Scotland to combat the high level of youth unemployment. Since then it has awarded £5 million to young entrepreneurs and helped thousands of young people in the UK to explore starting their own business and. Shell LiveWIRE offers an independent and free online service and awards programme for young entrepreneurs

To find out more please visit www.shell-livewire.org

-ENDS-

Editors Notes

Photos available via UWE Bristol News flickr

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