Fastest car and robots inspire UWE Bristol's latest ad campaign

Issue date: 22 October 2012


BLOODHOUND SSC

UWE Bristol has launched an exciting new advertising campaign to highlight the University to prospective students in the region.

The campaign highlights pioneering work with partners BLOODHOUND SSC and the world leading research collaboration with the University of Bristol at the Bristol Robotics Laboratory based at UWE.

The campaign features the car under the headline, 'Next stop a land speed record' and will feature on prominent billboards, posters and buses in four cities – Bristol, Plymouth, Cardiff and Birmingham. The campaign is underpinned by stories on the University's social media and website.

Director of Marketing and Communications, Keith Hicks said, “The theme of the overall campaign is 'Together we can achieve great things' and for the buses, posters and billboard artwork we wanted to harness a couple of the very best partnerships happening at UWE Bristol to excite and inspire prospective students. It was an exciting challenge to bring to life the stories on such a large scale. The campaign is all about people's own stories, large and small and we are encouraging anyone who has been touched by Bloodhound or the Bristol Robotics Laboratory to share their experiences on our UWE Life Stories Facebook page.”

UWE Bristol has seen the close partnership with the development of BLOODHOUND SSC (the BLOODHOUND SSC project started in a backroom at UWE's Frenchay campus) as a key way of engaging young people in an engineering career in a similar way to Concorde, another Bristol project, did in the 70s.

Project Director of BLOODHOUND SSC, Richard Noble commenting on how students benefitted said, “The relationship with UWE is an extraordinary and absolutely brilliant one. The students produced a fantastic job because they knew they were working on a project for real.”

The campaign also features another engineering project, the Bristol Robotics Lab. This is a partnership between the University of Bristol and UWE that has created the UK's largest robotics lab.

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