Behavioural Change or Societal Change?

Issue date: 05 October 2012


UWE's new MSc Sustainable Development in Practice is now underway with a fantastic cohort of students representing a diverse range of backgrounds. One of the main aims of the course is to engage students with the human and social challenges of sustainable development. The world of practice anchors what we cover during the course, but we don't want to be pragmatic and solutions-focussed at the expense of getting to the core of the complex nature of effective pro-sustainability change. In a recent post on Two Degrees (a web-based network for sustainability professionals), one of the course tutors Dr Tim Chatterton outlines why a simplistic emphasis on behaviour change often ends in failure and argues that insights from sociology have much to offer those charged with designing low carbon strategies for both business and government. Read Tim's blog here.

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