How SW businesses can win from London 2012

Issue date: 25 March 2010

Jason Gardiner Over 200 South West businesses found out how to win by getting involved in the London 2012 games at an event today at the University of the West of England (UWE). Small to medium businesses heard how they could benefit from the opportunities for profit and growth before, during and after 2012. Olympic athlete Jason Gardener from Bath also gave an inspiring account of his success at the 2004 Athens Olympic Games.

Organised by the Regional Educational Legacy for Arts and Youth Sport (RELAYS) in partnership with Deloitte and Business Link, the event was aimed at taking the mystery out of tendering for contracts in the run-up to the Olympic Games and Paralympic Games.

Kim Chang, RELAYS Sports Business Fellow at UWE said, “UWE is delighted to welcome a wide range of businesses and enable them to find out how the CompeteFor tendering system works. The forum was about signposting businesses to the many opportunities and long-lasting benefits of engaging with the London 2012 Games. It is the first business event in the South West to have won the accolade of being branded with the official Inspired by London 2012 logo by LOCOG (London Organising Committee for the Olympic Games and Paralympic Games).”

The forum was entitled 'How to Win Business before and beyond 2012' and was co-hosted in collaboration with Partners in Procurement, UWE and Team West of England.

Deloitte is the Official Professional Services Provider to the London 2012 Olympic and Paralympic Games. Sarah Sturt, Deloitte's London 2012 representative for the South West, said, “We have already worked with a number of South West businesses who successfully tendered for London 2012 contracts and want to share our expertise with other businesses in the region. By bringing together companies who are interested in winning London 2012 contracts with those who have already successfully done so, we're sharing the region's knowledge and experience. Our aim is to ensure companies in the region get the best possible advice and don't miss out on any business opportunities before, during and after London 2012.”

Helen Baker, who is Head of Procurement at UWE said, “Partners in Procurement are involved in explaining the myths of public sector tenders and signposting local businesses to tender opportunities. We really hope the session has been useful as we see local business as a key part of our sustainability strategy.”


Editor's notes

• The regional RELAYS (Regional Educational Legacy in Arts and Youth Sport) is a £3.1million project which will deliver an ambitious, flexible programme of linked cultural and sporting events. The project is grounded in education and aims to inspire a generation of young people and diverse communities throughout South West England. RELAYS is run by Universities South West in conjunction with its partners Lyme Regis Development Trust, The Works and Watershed. The project is funded by Legacy Trust UK and HEFCE. Website:
• Legacy Trust UK's mission is to support a wide range of innovative cultural and sporting activities for all, which celebrate the London 2012 Olympic Games and Paralympic Games and leave a lasting legacy in communities throughout the United Kingdom. Legacy Trust UK has been established as a charitable information on trust to use funding endowed by the Big Lottery Fund, Arts Council England and the Department for Culture, Media and Sport. Website:
• About Deloitte: In this press release references to Deloitte are references to Deloitte LLP, which is among the country's leading professional services firms. Deloitte LLP is the United Kingdom member firm of Deloitte Touche Tohmatsu ('DTT'), a Swiss Verein, whose member firms are legally separate and independent entities. Please see\about for a detailed description of the legal structure of DTT and its member firms. For more information, please visit
• Jason Gardener MBE was born in Bath and won the gold medal in the 4x100 m relay at the 2004 Olympic Games in Athens with Darren Campbell, Marlon Devonish and Mark Lewis-Francis, finishing in a time of 38.07 seconds. He has Olympic, World, Commonwealth and European Championship gold medals to his name and is also a member of the select sub-10 second club for running the 100 m in 9.98 seconds. Following his Olympic success Jason was honoured with an MBE for services to sport.
• West of England Partners in Procurement is a group of public bodies based in the West of England. The membership encompasses the four former Avon local authorities and representatives from a diverse range of public bodies including local universities and colleges, Avon and Somerset Police, the Environment Agency and the United Bristol Healthcare Trust. For more information visit

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