Issue date: 17 October 2002
Sci-bus, the biggest bus poster campaign about science ever mounted, will be seen simultaneously by over 8 million people in capitals of every member of the European Union during European Science and Technology Week (4 - 10 November 2002).
The Graphic Science Unit at the University of the West of England, Bristol has planned the campaign in partnership with the European Molecular Biology Organisation backed by funding from the European Commission. The Unit has already run very successful campaigns across the UK and know that their poster messages really hit their target. The special European posters have been devised after audience research in nine European countries.
The campaign aims to encourage young people to have their say about some of the hottest issues raised by science. In London, bus users will be encouraged to express their opinions on the use of technology in communications. Around Europe, other posters will raise issues of transport, new medical techniques and food production.
Passengers will be able to respond using their mobile phone or by visiting a specially created web site.
Professor Frank Burnet, who directs the Graphic Science Unit has high hopes for the campaign. “ Many people would like to have more say about how science is applied in their world. This is a unique chance and I hope lots of people take it. ”
1 All four posters can be seen on the campaign web site www.scibus.com
2 The one that will be displayed in London will be “Communication”. Please feel free to reprint this and any others you think might get your readers, listeners and viewers involved in a truly European project.
3 The European Science and Technology Week is organised by the European Commission. The emphasis is on showing, rather than telling, Europeans how science and technology affects them. For more information: www.cordis.lu/scienceweek
4 Graphic Science at UWE is an innovative and original science communication team in the UK. It is acknowledged both nationally and internationally for its portfolio of work that takes science directly to the public. For more information: www.uwe.ac.uk/fas/graphicscience
5 The European Molecular Biology Organization (EMBO) was established in 1964 with the aim to promote biosciences in Europe. Subsidiary to that general aim were concepts such as the development of a strong trans-national approach to molecular biology, the identification of measures that can assist in the training of scientists in this area and the emphasis on scientific criteria for all of its activities. For more information: www.embo.org
6 The European Commission is the driving force in the Union's institutional system: It has the right to initiate draft legislation and presents legislative proposals to Parliament and the Council; it is responsible for implementing the European legislation, budget and programmes adopted by Parliament and the Council. It represents the Union on the international stage. For more information: www.europa.eu.int/comm/index_en.htm