University of the West of England

MODULE SPECIFICATION

Code:UA1AD6-40-2			Title: Specialist Pathway 3					Version: 1
Level: 2	UWE credit rating: 40 Credits						ECTS credit rating: 20
Module type: Project
Owning Faculty: AMD				Field: Visual Culture		Field Leader: A Partington
Valid from: September 2006					Discontinued from:
Contributes towards:		FdA Creative Practices
Pre-requisites: None
Co-requisites: None
Excluded combinations: None

Learning outcomes:

On completion of the module students will have demonstrated:

Knowledge/understanding

i) Principles of chosen discipline and the way in which those principles have developed;

ii) Familiarity with range of contemporary contexts and current debates around specialist practice;

iii) Roles and responsibilities of creative practitioner within organizations;

Intellectual Skills

iv) Ability to apply underlying concepts and principles outside the context in which they were first studied, including, where appropriate, the application of those principles in an employment context;

v) Understanding of differences between modes of analysis and evaluation of works;

Subject/practical skills

vi) The use of a range of established techniques to initiate and undertake critical analysis of information and to propose solutions to problems arising from that analysis, in the production of practical work;

vii) Present professional portfolio and present and market self and work;

viii) Health, safety and environmental issues relevant to materials and processes used; 

Transferable skills

ix) Research strategies;

x) Effective communication of information, agreements and analysis in a variety of forms to specialist audiences;

xi) Self-motivation, time-management and project-planning.

Syllabus outline:

The theme of the module is work based learning, through which students will acquire relevant skills appropriate to the needs of industry. There will be an emphasis on the location of subject specialist skills in the context of the workplace, and the development of those skills in response to the needs of the employer.

Subject specific skills will be linked to a series of subject-specific practices:

• The investigation of legislation and personal liability of artists and designers working in a professional environment.

• The investigation of ethical issues affecting artists and designers working in a professional environment.

• Plan, monitor and evaluate a series of projects effectively.

• Understand and deploy professional competence consistently.

• The presentation of a portfolio of work to a professional standard.

• The promotion and marketing of self and work to a professional standard.

• Produce direct evidence of an intended career path in a specialist area of art and design.

Applied Arts pathway students will acquire further skills in:

• Developing their own creative practice through a design project. They will produce a proposal for this in negotiation with appropriate members of the teaching staff

• Organising, managing and contributing to an off site group exhibition of work

• Organising, managing and carrying out a placement in an appropriate section of the creative industries

Fine Art pathway students will acquire further specific skills in:

• Developing their own creative practice through a project that they will prepare and negotiate with appropriate members of the teaching staff.

• Organising, managing and affecting an off site group exhibition of work.

• Organising, managing and carrying out a placement in an appropriate section of the creative industries.

Fashion pathway students will acquire further specific skills in:

• Developing their own design project through a project that they will prepare and negotiate with appropriate members of the teaching staff.

• Organising, managing and affecting an off site group catwalk show of work.

• Organising, managing and carrying out a placement in an appropriate section of the creative industries

Graphics pathway students will acquire further specific skills in:

• Developing their own creative practice to produce both a digital and traditional, professional portfolio to showcase their work

• Participation in a “live” brief, liaising with the “client” and producing design proposals suitable for target market

• Organising, managing and carrying out a placement in an appropriate section of the creative industries.

Media Practice pathway students will acquire further specific skills in:

• Developing their own creative production practice through a small group documentary production project that they will prepare and negotiate with appropriate members of the teaching staff.

• Researching and preparing for appropriate means of dissemination (competitions, screenings, cross-media platforms etc.)

• Organising, managing and carrying out a placement in an appropriate section of the creative industries.

Photography pathway students will acquire further specific skills in:

• Developing their own creative photographic practice through analogue or digital project work that they will prepare and negotiate with appropriate members of the teaching staff.

• Developing a professional portfolio targeted towards specific exit strategies.

• Participating in a “live” competition project brief.

• Organising, managing and carrying out a placement in an appropriate section of the creative industries.

Teaching and learning methods:

During this module students are expected to undertake work placements and develop contacts with employers. Relevant external competitors/projects will also be encouraged to expose students to the world of work within the creative industries.

Students will be supported through a series of progress reviews and critiques of their work or work based feedback.

Relevant technical skills can be delivered and supported through integrated or individual workshops that will enable students to explore the vocational subject further, and experiment with their ideas.

Reading Strategy

There will be a recommended text for each pathway, and further reading based on students’ individual interests will be suggested during tutorials. Students will also be advised on museum and gallery visits, as well as websites, for research on practitioners within their discipline.

Students are expected to be habitual readers from those sections of the art press that are appropriate to their developing creative identities.

Indicative Reading List

Andriesse, P. (1996)	Art Gallery Exhibiting	Amsterdam: Uitgeverij de Balie
Arnold-Baker, C. (1983)	Practical Law for Arts Administrators	London: J. Offord
Hughes, B. Jones, (2006) Jones, C. Jolliffe,G. (2006) M-Art (1996)	Dust or Magic, Creative work in the digital age The Guerilla Film Makers Handbook Space and the City	Bosko Books Continuum International Publishing Group Ltd London: Rouledge
O’Doherty, B. (1998)	Inside the White Cube	Bern: Lapis Press
Phizacklea, A. (1990) Price, B. (1989)	Unpacking the Fashion Industry Running a Workshop: Basic Business for Craftspeople	London: Routledge London: Crafts Council
Selwood, S. (1994)	Benefits of Public Art	London: Policy Studies Institute
Stokes, S. (2003)	Art and Copyright	London: Hart Publishing (2nd rev edition)
Quinn, E. Counihan, J. (2006) Vergo, P. (1989)	The Pitch The New Museology	LONDON Faber and Faber London: Reaktion Books

Websites:

www.brighton.ac.uk/adm-hea - links to other websites and information about employability and enterprise; includes link to London Metropolitan resources and PDF version of publication ‘employability, professionalism, enterprise: the student experience in art and design’

www.keynote-project.co.uk – resources such as the variations on CV content and presentation

http://www.artscouncil.org.uk/ – arts council of england

http://www.newexhibitions.com/ – national listings

http://www.britcoun.org.uk/ – british council with details on funding

http://www.vaga.co.uk/ – visual arts and galleries association

http://www.anweb.co.uk/ – artists professional development and archive of articles

www.linst.ac.uk/library/webguides/art.htm – particularly useful web links from London Institute site

www.craftscouncil.org.uk

www.caa.org.uk Contemporary Applied Arts

www.vam.ac.uk Victoria and Albert Museum

www.cpa.com Contemporary Ceramics

www.ccskills.org.uk Creative and Cultural Skills

www.craftspace-touring.co.uk

http://www.bfi.org.uk/ - British film Institute

http://www.skillset.org/ - National training organisation for broadcast, film, video and multimedia.

http://www.artmuseum.net/w2vr/index.html - Introduction to and overview of the evolution of multimedia practice

Assessment

Summative assessment of the Placement

Diagnostic assessment of student learning whilst on placement will be provided through progress reviews. This will indicate potential issues which might hamper learning on work placement. Formative assessment of student learning whilst on placement will be provided by critiques of work and work based feedback. This will provide students with feedback on their progress and will inform development. For summative assessment purposes, students will write a short report of 750 words on their experiences, in which they discuss their learning and achievements over the placement. The report will form a significant part of the supporting documentation for the module.

Where practicable, relevant employers will be involved in the assessment process.

The work requirement for this module is a portfolio with supporting studies, and a presentation, which the student produces in response to the brief. Assessment of this module will normally be based upon the following:

A portfolio containing research and developmental work.

A body of creative work in chosen media.

Sketchbooks.

Studio journal.

Report of experiences in an appropriate creative industry of at least 750 words.

Students will be assessed according to their fulfilment of the learning outcomes in respect of the following criteria:

Students will be assessed according to their fulfilment of the learning outcomes in respect of the following criteria:

Criteria	Relates to learning outcomes	Source of evidence
i) awareness of contemporary contexts and debate around practice, and a sound appreciation of the roles and responsibilities of the practitioner within organisations.	i), ii), iii)	Portfolio Supporting documentation Presentation
ii) Use of different modes of analysis and evaluation to enhance understanding of practice in the workplace	iii), iv), v)	Portfolio Supporting documentation Presentation
iii) presentation and marketing of self and work	v), viii)	Portfolio and supporting documentation Presentation
iv) awareness of health and safety and environmental issues relevant to materials and practices	vi)	Supporting documentation
v) Research and use of relevant texts to support an argument.	vii)	Portfolio and supporting documentation Presentation
vi) Self motivation and time management	ix)	Portfolio and supporting documentation

ATTEMPT 1

First Assessment Opportunity

Component A

Description of each element Element weighting

1 Portfolio and supporting documentation 100%

Second Assessment Opportunity (further attendance at taught classes is/is not required)

Component A

Description of each element Element weighting

1 Portfolio and supporting documentation 100%

SECOND (OR SUBSIQUENT) ATTEMPT Attendance at taught class is/is not required.

Specification confirmed by…………………………………Date ……………………………

(Associate Dean/Programme Director)