The client-agency relationship: tackling digital transformation, new models, and some old problems

Date: 02 May 2018
Venue: Bristol Business School building, Frenchay Campus
Time: 09:30 - 15:45


Marketing and marketing agencies are facing unprecedented disruption. The pace of the digital transformation is changing roles, boundaries, and skill sets. Yet the familiar demands of delivering creative ideas and a return on investment remain.

Aimed at senior marketers in client roles, the purpose of this conference is to explore how marketers and their agencies can adapt to, but also exploit, change.

The event will include:

  • presentations from senior marketers with their first-hand experience of alternative client-agency models
  • an agency perspective from a member of the Board of Bristol Media
  • a presentation of key issues emerging from the four-year research project conducted by Professor Tim Hughes and Dr. Mario Vafeas on client-agency relationships
  • breakout sessions during which marketers can debate and share perspectives in a non-competitive environment.

The aim is for delegates to leave the session better able to appraise their current practices and make immediate changes.

Event speakers

Sarah Howell

Director of Strategic Projects (Marketing and Engagement Community) at Nationwide Building Society

Sarah has worked in the marketing industry for 20 years and has held various senior marketing roles at organisations including Vodafone and Nationwide Building Society – she is a self-confessed marketing generalist. Whilst most of her career has been client-side, Sarah has spent the last two and a half years running the in-house Creative Services Department at Nationwide amongst other things, and has therefore experienced being both poacher and gamekeeper!

Robin Lewis
Head of Marketing Programmes, National Trust

Robin began his career as a classic agency 'suit' running large, integrated, through-the-line campaigns for automotive, telecoms, and financial services clients. Since joining the National Trust his 'suit' has transformed into a pink tweed blazer! His current role is leading the multi-channel marketing communications strategies to meet internal client and organisational objectives for: supporter engagement; member loyalty; commercial; member & supporter recruitment; and corporate partnerships.

Lisa Killbourn
Board Member, Bristol Media

A strategist with 30 years' of UK and global experience in London and South West agencies, Lisa now runs Independent Eye, a brand and marketing consultancy, and is a director of Bristol Media.An advocate for the creative industries of the South West, she works with both agencies and client companies to create brand value.

Lisa is a Cambridge graduate who is passionate about behavioural science and draws upon extensive brand experience, from international work with Kellogg and Mars to UK projects with corporates, family businesses and start-ups including Wrigley, Aviva, Digital UK, Tetra Pak, Thatcher's Cider and Rick Stein Group.

Tim Hughes
Professor of Applied Marketing, UWE Bristol

Tim had a 23 year marketing career with Heinz, Nestle, Skipton Building Society and Bristol & West Building Society and then in consultancy, before taking a part-time PhD at UWE and starting as a full-time academic in 2002.

Mario Vafeas
Senior Lecturer in Marketing, UWE Bristol

Prior to joining UWE, Mario spent 20 years in branding and design consultancy and several years in brand management at HJ Heinz and Harveys of Bristol.

As well as undergraduate and masters teaching, he is currently involved in a number of knowledge exchange projects with SMEs, and research in the field of buyer-seller relationships and value co-creation.

Agenda

Morning sessions

  • Welcome and introduction to the day
  • Key issues arising from client-agency research project
  • Speaker session 1: Delivered by Robin Lewis, National Trust
  • Speaker session 2: Delivered by Sarah Howell, Nationwide Building Society

Afternoon sessions

  • Speaker session 3: Delivered by Lisa Killbourn, Bristol Media
  • Synopsis
  • Breakout session
  • Feedback from groups and discussion

How to attend

In order to attend please purchase your ticket via this online form. Tickets are a £190 each.

Contact: Val Mannion
Telephone: +44 (0)117 32 87265
E-mail: fbl.cpd@uwe.ac.uk

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