Marketing Communications: An Introduction

Date: 08 February - 09 February 2017
Venue: Bristol Business School, Frenchay Campus
Time: 09:30 - 16:00


This Marketing Communications: An Introduction course will cover the major components of brand equity enhancement and management.

Concepts covered include:

  • Management of the promotional mix
  • Analysis and application of advertising
  • Sales promotion methods
  • How to measure the effectiveness of your marketing communications

By the end of this course you should have a good working knowledge of the range of communications tools and options available for marketers.

Who is it for?

Anyone with an interest in marketing and communications.

Careers / Further study

This open course (with assessment) contributes towards our ILM Level 5 Award and Certificate in Leadership and Management.

Cost: Full fee: £450 (other discounts available)
Telephone: +44 (0)117 32 87408
E-mail: fbl.cpd@uwe.ac.uk

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