Shifting Gears: Making cycling a policy priority for health and sustainability

This event has now passed.

Date: 02 July 2013
Venue: Exhibition and Conference Centre, UWE, Frenchay Campus
Time: 09:30 -16:00

Join Jon Snow, Channel 4 News and an exciting line-up of expert speakers at our national one-day conference responding to the new opportunities created by the changing policy landscape for cycling in the UK and the challenge of increasing population levels of physical activity.

The event is sponsored by the Environmental i-Net.

Confirmed Speakers include:

· Jon Snow, Journalist & Presenter, Channel 4 News

· Malcolm Shepherd, Chief Executive, Sustrans

· Steffen Rasmussen, Head of Traffic Design, City of Copenhagen

· Shelley McIvor, Associate Director, Global Action Plan

· Dr. Miles Elsden, Deputy Chief Scientific Officer, Department for Transport

The conference will bring together professionals, policy makers and academics to explore the interface between research and the radical shifts in policy, culture and 'infrastructure' provision that are required to support the large-scale uptake of cycling for transport and leisure. By drawing on evidence from research and practice, the conference will explore the benefits of cycling for health and sustainability and the role that public health, built environment and sustainability sectors can play in bringing about wholesale change in the cycling culture of the UK.

Invaluable for: Professionals working in sustainability, public health, planning and transport; academics working in behaviour change, travel mode shift and behavioural influence, and all those engaged in the collaborative effort required to make cycling a UK transport norm.

Conference Programme

09.30 Registration and coffee

Plenary Session 1

10:00 Welcome

Professor Steve West, Vice Chancellor, University of the West of England, Bristol

10:10 A Legacy for Generations: Revolutionising cycling in the UK

Jon Snow, Journalist and Presenter, Channel 4 News

10:35 Cycling in England - a work in progress

Dr Miles Elsden, Deputy Chief Scientific Advisor, Department for Transport

11:00 Shifting Behaviour Across Organisations

Shelley McIvor, Associate Director Employee Engagement, Global Action Plan

11:20 Question and Answer session

Parallel sessions A and B (Including refreshments)
Parallel session A – The Health Economics of Cycling and Putting it to Use in PolicyParallel session B – Widening Participation

11:35 Valuing the Health Benefits of Cycling

Dr Harry Rutter, Senior Clinical Research Fellow, London School of Hygiene and Tropical Medicine

11:35 Bike Hire Schemes to Date – affordable convenience or unaffordable luxury?

Dr Miriam Ricci, Research Fellow, Centre for Transport and Society, University of the West of England, Bristol

11:55 Using Health Economics Evidence to Good Effect

Dr Adrian Davis, Public Health Advisor to City Development, Bristol City Council

11:55 Household Decision-Making for Everyday Travel: The case of cycling

Dr Tim Jones, Senior Research Fellow in Sustainable Urban Mobility, Oxford Brookes/Oxford University

12:15 Questions and discussion12:15 Questions and discussion

12:40 Lunch

Parallel sessions C and D
Parallel session C – Shifting Cycling CultureParallel session D – Cycling Cities

13:40 What Makes Cycling Culture Thrive: A tale of four cities

Dr Rachel Aldred, Senior Lecturer, School of Architecture and the Built Environment, University of Westminster

13:40 European Levels of Investment in Cycling: Results and insights

Dr Kiron Chatterjee, Senior Research Fellow, Centre for Transport and Society, University of the West of England, Bristol

14:00 Moving from Lycra-clad Enthusiasts to Transport Norm: Insights from social marketing

Professor Alan Tapp, Director, Bristol Social Marketing Centre, University of the West of England, Bristol

14:00 Bristol Cycling City: What we've done and where next

Ed Plowden, Programme Manager, Local Sustainable Transport Fund, Bristol City Council

14:20 Questions and discussion14:20 Questions and discussion

Plenary Session 2

15:00 Putting Cycling at the Heart of Planning Policy: Lessons from Copenhagen

Steffen Rasmussen, Head of Traffic Design, City of Copenhagen

15:25 Cycling, Sustainability and Health: Making the big leap forward

Malcolm Shepherd, Chief Executive, Sustrans

15:50 Question and Answer session

16:00 Reflections on key learning points from the day

16:20 Close of conference; refreshments and networking


Exhibition and Conference Centre, Frenchay Campus, University of the West of England, Bristol

Please reserve the date 2 July 2013 in your diary for this exciting one-day conference.


Please complete the registration form

For further information e-mail or tel: +44(0)117 32 83210

"Shifting Gears" is a collaboration between UWE's Centre for Transport and Society, Bristol Social Marketing Centre, WHO Collaborating Centre for Healthy Urban Environments and the Institute for Sustainability, Health and Environment.

Cost: Early bird £80 (until 30 April), full rate £90
Contact: Tan Moore
Telephone: +44(0)117 32 83210

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